Unlock your biggest fundraising season with a plan that works
Year-end is the most important time of year for nonprofit fundraising. But without a clear strategy, you risk leaving donations on the table.
With over $20M raised for grassroots organizations and partnerships with brands like VISA, NIKE, and Whole Foods, I know what it takes to run a campaign that breaks through the noise and inspires donors to give.
You don't lack motivation or good intentions.
You're missing the roadmap that turns effort into results.
Right now, you're probably:
→ Overwhelmed by the calendar — Giving Tuesday, year-end appeals, thank-you campaigns... when does it all happen?
→ Uncertain about your messaging — You know you need to ask, but you're not sure how to make donors feel the urgency without sounding desperate
→ Worried about donor fatigue — Is it too many emails? Too few? Are you being too pushy or not pushy enough?
→ Second-guessing your donation page — Something feels off, but you can't pinpoint what's stopping people from clicking "donate"
→ Flying solo without feedback — You're making decisions in a vacuum, hoping they'll work but never quite sure
This isn't a content problem. It's a strategy problem.
Hi, I'm Floyd — and I've Been in Your Shoes
I still remember my very first end-of-year campaign. I was 23 years old, working at a youth sports nonprofit, and we needed to raise $5,000...fast!
I had no idea what I was doing — but I knew if I could get the right people involved, we could make a difference.
So on Giving Tuesday, I asked everyone I knew — friends, volunteers, parents — to change their profile picture to one of them as a kid playing sports and share our campaign link.
Something powerful happened: not only did people engage, they got involved. Even folks I hadn’t asked joined in.
By the end of that campaign, we didn’t just raise $5,000 — we raised over $30,000.
That experience taught me a lesson I still use today: when you invite your community into your story, they show up for you.
Since then, I’ve helped organizations raise millions using these same principles — and now, I want to help you do the same this year.
Book a Deep-Dive Strategy Session Where We Build Your Winning Year-End Campaign
No fluff. No theory.
Just a clear action plan designed to help you reach your fundraising goals.
Here's what we'll do together:
1. Review your current situation:
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Your fundraising goal and where you are now
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Your donor list and past campaign performance
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What you've tried before and what worked (or didn't)
2. Map your complete timeline:
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Every touchpoint from now through December 31st
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Exactly when to send what, to whom
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How to layer Giving Tuesday into your broader strategy
3. Create your action plan:
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Messaging framework for your appeals
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Donor segmentation strategy
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Content calendar with specific dates and tactics
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Quick wins you can implement immediately
You'll walk away knowing exactly what to do, when to do it, and why it works—plus the confidence to execute without second-guessing every decision.
How This Session Transforms Your Year-End Campaign
⚠️ REPLACE GUESSWORK WITH PROVEN STRATEGY
Stop wondering if you're doing it "right." You'll get a clear framework based on what actually works for grassroots organizations—not corporate nonprofits with massive budgets.
→ Because you don't have time to learn through trial and error during your most critical fundraising season.
⚠️ MAXIMIZE EVERY DONOR RELATIONSHIP YOU HAVE
Learn how to segment your list, personalize your outreach, and make every supporter feel seen—without spending hours on individual emails.
→ Because generic mass appeals leave money on the table. Strategic donor communication unlocks bigger gifts.
⚠️ IDENTIFY THE HIDDEN LEAKS IN YOUR FUNNEL
We'll audit your donation page, email flow, and follow-up process to find exactly where potential donors are dropping off—and fix it.
→ Because a single campaign tweak can mean thousands more in donations. Small adjustments create big results.
⚠️ LAUNCH WITH COMPLETE CONFIDENCE
No more 2am panic wondering if you forgot something critical. You'll have a complete roadmap, written recommendations, and the peace of mind that comes from expert validation.
→ Because you deserve to run your campaign with clarity, not chaos.
Choose Your Level of Support:
✅ Perfect for organizations that need focused strategy and quick, high-value feedback to maximize year-end.
End-of-Year
Strategy Session
Get focused guidance and a clear plan for year-end. What you'll get:
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60-minute 1:1 strategy call — Review your fundraising goal, map your timeline, and build an actionable plan.
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Donation page review to make sure your giving flow is clear and donor-friendly.
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Recording, notes, and final recommendations so you can move forward with confidence.
Your Investment: $497
✅ For organizations that want a deeper strategy and donor-facing materials optimized for success.
What you'll get:
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Pre-session prep — Share anonymized donor data (giving patterns, no names). I’ll analyze retention, segmentation opportunities, and engagement gaps so you know exactly which group to target for year-end — and set yourself up to hit 2026 strong.
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90-minute intensive session — strengthen your year-end campaign with deeper strategy and hands-on guidance.
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Walk away with:
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A clear plan for who to target and how for EOY
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A 4Cs strategy tailored to your year-end success
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Campaign asset review — Feedback on up to 3 year-end emails, your donation page, and/or your social media plan.
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30 days of email support for questions and implementation follow-up.
**Only 2–3 spots available for 2025 — this level of prep and support is limited so I can go deep with each organization.**
VIP Deep-Dive
Intensive
Your Investment: $1,297
Get the Expert Strategy
That Turns December Into
Your Biggest Revenue Month
You don't need to figure this out alone.
You're already doing the hard work—running your organization, serving your community, making a difference every day. You just need someone who's been there before to help you turn your effort into results.
In one strategy session, you'll get:
✓ A complete year-end campaign roadmap tailored to your organization
✓ Expert feedback based on $50M+ in grassroots fundraising experience
✓ Clear, actionable steps you can implement immediately
✓ The confidence that comes from knowing your plan actually works
✓ Written documentation so nothing gets lost and your whole team can execute
This is your chance to stop guessing and start executing with a strategy that's proven to work.
December is coming fast. The organizations that start planning now are the ones that exceed their goals. The ones that wait? They scramble, stress, and leave donations on the table.
Don't let that be you this year.
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